Promotion of an album release on Spotify, YouTube, and Instagram with custom ads and playlisting. 

We tested 2 different ad creatives to five different audiences to see which performed the best.


In addition to audiences based on interest targeting, we included a retarget audience of the band’s past Instagram engagers, as well as a lookalike audience of people that clicked their previous Spotify ads. 

The ad directed traffic to the artist profile so the artist would gain Spotify followers in addition to streams across their catalog.


33K Monthly Listeners

2K Spotify Followers

53K Spotify Streams

53k YouTube Views

These are some of the genre specific playlists we placed their song “The End” and “All Night Long" on. 

We determined that the listeners from these playlists are most likely to engage with the client's music.

Virra Application Form

Interested to see what Virra can do for you?
Fill out the form below and one of our marketing specialists will reach out to you within 48 hours! 
My primary goal with this campaign is to gain:


If you'd like to talk about a custom project, album release, or get on a call to get some guidance on a new release, let us know! We're always happy to help!

© 2020 by Virra Marketing, LLC. Proudly created by the Virra team!