Promotion of an album release on Spotify, YouTube, and Instagram with custom ads and playlisting.
We tested 2 different ad creatives to five different audiences to see which performed the best.
In addition to audiences based on interest targeting, we included a retarget audience of the band’s past Instagram engagers, as well as a lookalike audience of people that clicked their previous Spotify ads.
The ad directed traffic to the artist profile so the artist would gain Spotify followers in addition to streams across their catalog.
33K Monthly Listeners
2K Spotify Followers
53K Spotify Streams
53k YouTube Views
These are some of the genre specific playlists we placed their song “The End” and “All Night Long" on.
We determined that the listeners from these playlists are most likely to engage with the client's music.