Results: 26,019 Spotify Streams
1,315 Instagram Followers
676 New Spotify Followers
Fury in Few came to us wanting engaged fans in the Rock genre. We had previously done a playlisting campaign for them before which generated a large volume of streams, but a low save and fan conversion rate.
This time we wanted to develop an audience that would listen to their entire catalog of songs, follow them on Instagram, and save their music on Spotify.
The strategy was to create a Spotify playlist consisting of their entire catalog and market it using targeted Instagram ads. This way we can track how many streams and follows came from our advertising campaign.